My Work - Colin J. McCormick

You Name It. Let’s Do It.

Brand story? Landing page? Video script? Product launch? Keynote speech? Incentive trip? Social campaign?

Throughout my career, a typical week has involved all of these and more. That’s why I’m uniquely prepared to plug in and deliver: The variety of work I’ve done means I’m ready to tackle virtually any challenge.

The common thread? Clear, sharp, results-focused messaging that’s authentically you: On brand, on target, on time.

Here’s a peek at some of my work. Take a look around, and if I can help with your next project, give me a holler at colin@colinjmccormick.com. Let’s get busy!

Give Me a Holler

Brand Voice & Storytelling

Voice & Style: A Writer’s Guide

Researched, wrote, and distributed the brand’s first writing guide to align global teams. CEO response: “Amazing. Let’s share it with all new team members as a cultural guide."

Culture Feature: We Are It Works!

Wrote a colorful feature showcasing the company’s unique culture, bold aesthetic, internal lingo, and the high-energy workplace spirit that defined the brand.

Brand Platform Development: We Build Beautiful Lives

Developed a unifying brand platform & pillars. Crafted slogan, copy, video script, song lyrics, and integrated campaign content aligning product, purpose, and personal fulfillment.

Brand Story: Campaign Concept & Copy

Created name, concept, and copy for this story-driven campaign. Wrote web copy, social content, event scripts, and emails inviting & showcasing real-life testimonials.

Events & Incentives

Global Conference Creative Theme & Content

Created original theme for a 12,000-attendee event in Macau. Wrote executive speeches, themed content, and directed onstage action across five immersive sessions.

CEO’s Global Recognition Event

Wrote the booklet for this global CEO-hosted event, including his greeting, destination highlights, and qualifications. I also scripted and directed two of these biennial events.

Incentive Program Landing Page

Wrote the landing page copy, qualification details, and additional video, social, and email content for a complex new incentive program campaign created in one week.

Executive Messaging

CEO Speech: New Category Launch at Global Conference

Scripted the CEO’s introduction of the company's first category expansion, launching the new skincare line with a focus on vision and commitment to innovation.

CEO Feature Story: Building Great Teams

Interviewed the CEO and wrote this feature spotlighting his leadership philosophy, lifestyle, and company values. Praised for authenticity, tone, and storytelling impact.

President’s Keynote: Asia Event Tour

Edited and finalized keynote slides for the APAC President’s regional tour; shaped leadership messaging and sales motivation for top-tier distributor audiences.

President’s Challenge to New Leaders

Scripted emotional closing address on fear and leadership for President’s event; transformed vision into storytelling moment with reflection, music, and audience action.

Product Launch & Campaign Assets

New Category Landing Page: MONAT Skincare

Wrote & edited campaign copy for a new line that sold $4M in 36 hours and 50% of its 4-month forecast in 3 weeks, selling out key products and amassing a 13k-person waiting list.

Social Launch Campaign: Keto Coffee and Energy

Wrote product slogans and copy for the social launch campaign for Keto Coffee™ and Energy powder, featuring company executives in fun graphics.

IR Clinical ™ Hair Thinning Defense Web Page

Wrote web copy for this innovative serum showcasing clinicals, benefits, ingredients, and how to use.

Web Banner: IR Clinical™ Collection

Wrote & edited results-focused campaign copy for an innovative haircare collection formulated to reduce hair fall and support natural growth.

Colin J. McCormick

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