
MONAT Voice & Style: A Writer’s Guide
The company’s first official style guide for writers, which I researched, wrote, and distributed globally. The CEO’s feedback? “Amazing.”
A brand isn’t a logo or a color palette; it’s who people say you are. The best brands lead the conversation with compelling, relatable stories that define who they are and what they stand for. Here are a writer’s guide and some of the stories I’ve helped brands share.
All designs by in-house creative departments of brands represented.